Adeptly address today's business challenges with this powerful new book from web analytics
thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will
permanently change how you think about analytics. It provides specific recommendations for
creating an actionable strategy applying analytical techniques correctly solving challenges
such as measuring social media and multichannel campaigns achieving optimal success by
leveraging experimentation and employing tactics for truly listening to your customers. The
book will help your organization become more data driven while you become a super analysis
ninja! Note: CD-ROM DVD and other supplementary materials are not included as part of eBook
file.
