The skilled tailors of Savile Row in Mayfair central London have dressed kings movie stars
rock legends billionaires - and even a few regular guys. A Savile Row suit remains an enduring
and highly individual symbol of the finest a man can buy. From its origins close to Britain's
main royal palaces the Row has grown from clothing aristocrats to military men more recently
it has been revivified by the renewed appreciation of personalized handmade goods and by a
new generation of modern sartorialists seeking 'heritage luxury'. Told through eight
chronological themes this beautifully illustrated celebration brings together Savile Row's
highlights and low-lifes the dramas and private tales the suits and their accoutrements the
fabrics and the cuts the history and future as never before. Each chapter charts a stage of
the Row's development and its contribution to men's fashion and culture. Throughout the book
are dispersed 26 profiles of today's master tailors providing insight into what makes their
work relationships and clothes so special. The book is finely detailed with reference sections
on the anatomy and making of the perfect suit. This once-in-a-lifetime publication by the
archetypal modern gentleman and devoted customer of the Row weaves a fabric rich with anecdote
personality and sartorial detail.
