The 10th anniversary edition of the bestselling foundational business training manual for
ambitious readers featuring new concepts and mental models: updated expanded and revised.
Many people assume they need to attend business school to learn how to build a successful
business or advance in their career. That's not true. The vast majority of modern business
practice requires little more than common sense simple arithmetic and knowledge of a few very
important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear
overview of the essentials of every major business topic: entrepreneurship product development
marketing sales negotiation accounting finance productivity communication psychology
leadership systems design analysis and operations management...all in one comprehensive
volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand
and improve any business large or small by focusing on five fundamental topics. The 12 Forms
of Value: Products and services are only two of the twelve ways you can create value for your
customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in
more money. Do you know what they are? Business degrees are often a poor investment but
business skills are always useful no matter how you acquire them. The Personal MBA will help
you do great work make good decisions and take full advantage of your skills abilities and
available opportunities--no matter what you do (or would like to do) for a living.
