The classic on the universal laws of business success completely revised and updated for
today's leadersCompletely rewritten for today s business world What the CEO Wants You to Know
expanded and updated written by bestselling author Ram Charan describes the fundamentals
behind every business from street vendors in Mumbai to Fortune 500 companies. Drawing on
stories from Uber Amazon Apple Toyota Netflix Lyft The Limited Walmart GE and Starbucks
Charan in the most accessible language imaginable explains the ins and outs of how companies
work from gross revenue and operating costs to inventory and cash flow from turnover
profits and margins to return on capital and accounts payable and receivable from product
quality to sales. A classic in the business literature with hundreds of thousands of copies in
print this short and engaging book is like a miniature MBA course between covers. For everyone
who wants to master and understand the levers that drive a successful business What the CEO
Wants You to Know is the perfect answer.
