Alex Rogo is a harried plant manager working ever more desperately to try and improve
performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety
days to save his plant - or it will be closed by corporate HQ with hundreds of job losses. It
takes a chance meeting with a colleague from student days - Jonah - to help him break out of
conventional ways of thinking to see what needs to be done. Described by Fortune as a 'guru
to industry' and by Businessweek as a 'genius' Eliyahu M. Goldratt was an internationally
recognized leader in the development of new business management concepts and systems. This 20th
anniversary edition includes a series of detailed case study interviews by David Whitford
Editor at Large Fortune Small Business which explore how organizations around the world have
been transformed by Eli Goldratt's ideas. The story of Alex's fight to save his plant
contains a serious message for all managers in industry and explains the ideas which underline
the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller
style The Goal is the gripping novel which is transforming management thinking throughout the
Western world. It is a book to recommend to your friends in industry - even to your bosses -
but not to your competitors!
