Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don't
want to just point out how powerfully we are influenced by our perspectives and prejudices-our
frames. They want to show us that these frames are tools and that we can optimise their use.
-Forbes From pandemics to populism AI to ISIS wealth inequity to climate change humanity
faces unprecedented challenges that threaten our very existence. The essential tool that will
enable humanity to find the best way foward is defined in Framers by internationally renowned
authors Kenneth Cukier Viktor Mayer-Schönberger and Francis de Véricourt. To frame is to make
a mental model that enables us to make sense of new situations. Frames guide the decisions we
make and the results we attain. People have long focused on traits like memory and reasoning
leaving framing all but ignored. But with computers becoming better at some of those cognitive
tasks framing stands out as a critical function-and only humans can do it. This book is the
first guide to mastering this human ability. Illustrating their case with compelling examples
and the latest research authors Cukier Mayer-Schönberger and de Véricourt examine: · Why
advice to think outside the box is useless · How Spotify beat Apple by reframing music as an
experience · How the #MeToo twitter hashtag reframed the perception of sexual assault · The
disaster of framing Covid-19 as equivalent to seasonal flu and how framing it akin to SARS
delivered New Zealand from the pandemic Framers shows how framing is not just a way to improve
how we make decisions in the era of algorithms-but why it will be a matter of survival for
humanity in a time of societal upheaval and machine prosperity.
