The definitive guide to getting your way revised and updated with new material on writing
speaking framing and other key tools for arguing more powerfully "Cross Cicero with David
Letterman and you get Jay Heinrichs."-Joseph Ellis Pulitzer Prize-winning author of The
Quartet and American Sphinx Now in its fourth edition Jay Heinrichs's Thank You for Arguing
is your master class in the art of persuasion taught by history's greatest professors ranging
from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with
time-tested secrets for emerging victorious from any dispute including Cicero's three-step
strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's
expectations this fascinating book also includes an assortment of persuasion tips such as:
• The Chandler Bing Adjustment: Match your argument to your audience (that is persuasion is
not about you). • The Belushi Paradigm: Before people will follow you they have to consider
you worth following. • The Yoda Technique: Transform a banal idiom by switching the words
around. Additionally Heinrichs considers the dark arts of persuasion such as politicians'
use of coded language to appeal to specific groups. His sage guide has been fully updated to
address our culture of "fake news" and political polarization. Whether you're a lover of
language books or just want to win more anger-free arguments on the page at the podium or
over a beer Thank You for Arguing is for you. Warm witty and truly enlightening it not only
teaches you how to identify a paraleipsis when you hear it but also how to wield such
persuasive weapons the next time you really really need to get your way. This expanded edition
also includes a new chapter on how to reset your audience's priorities as well as new and
improved ArgueLab games to hone your skills.
