NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the
million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all
starts with a simple principle: Not everything has to be so hard. In a world beset by burnout
Greg McKeown's work is essential.-Daniel H. Pink author of When Drive and To Sell Is Human
At a time when fear uncertainty and our ever-growing list of responsibilities have come to
feel like much too much to handle Effortless couldn't be timelier or more necessary.-Eve
Rodsky author of Fair Play Do you ever feel like: • You're teetering right on the edge of
burnout? • You want to make a higher contribution but lack the energy? • You're running faster
but not moving closer to your goals? • Everything is so much harder than it used to be? As high
achievers we've been conditioned to believe that the path to success is paved with relentless
work. That if we want to overachieve we have to overexert overthink and overdo. That if we
aren't perpetually exhausted we're not doing enough. But lately working hard is more
exhausting than ever. And the more depleted we get the more effort it takes to make progress.
Stuck in an endless loop of Zoom eat sleep repeat we're often working twice as hard to
achieve half as much. Getting ahead doesn't have to be as hard as we make it. No matter what
challenges or obstacles we face there is a better way: instead of pushing ourselves harder we
can find an easier path. Effortless offers actionable advice for making the most essential
activities the easiest ones so you can achieve the results you want without burning out.
Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent
frustration by solving problems before they arise • Set a sustainable pace instead of powering
through • Make one-time choices that eliminate many future decisions • Simplify your processes
by removing unnecessary steps • Make relationships easier to maintain and manage • And much
more The effortless way isn't the lazy way. It's the smart way. It may even be the only way.
Not every hard thing in life can be made easy. But we can make it easier to do more of what
matters most.
