EAN: 9780593299753

TRAFFIC - BEN SMITH GEBUNDEN

The candid inside tale of two online media rivals  Jonah Peretti of HuffPost and Buzzfeed and
Nick Denton of Gawker Media  whose delirious pursuit of attention at scale in the first two
decades of the 21st century helped release the dark forces that would overtake the Internet and
American society... The curtain opens in Soho in the early 2000's  in that brief moment after
the first dotcom crash and before Google  Apple  and Facebook exploded  when it seemed that New
York City rather than Silicon Valley might become tech's center of gravity. There  within a few
square blocks  Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah
Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait
media. It was tech's age of innocence: the old establishment might have been discredited by the
Iraq War  but digital news would facilitate the spread of truth. Progressive activists were
first to the scene  and for a while it seemed they were the scene... Ben Smith  who would go on
to earn a controversial reputation as Buzzfeed's editor-in-chief  was either there or talked to
everyone who was  and in his trademark fashion  he chronicles it all with marvelous lucidity
scored with dark wit  sparing no one--and certainly not himself... At the heart of Traffic is
one of the great ironies of our time: the Internet  which was going to help the left remake the
world in its image  has become the motive force of right populism. As Smith and his colleagues
and rivals thought they were inventing digital media  other figures  flickering around the
margins of their story  had different designs. People like Steve Bannon and Andrew Breitbart
and Gavin McInnes and Chris Poole  the creator of 4chan  all seemed like minor characters in
the narrative in which Nick and Jonah and crew were the stars. By 2020  any reasonable observer
might wonder if the opposite wasn't the case--

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