The New York Times bestseller by the acclaimed bestselling author of Start With Why and
Together is Better. Now with a new chapter on millennials in the workplace based on Simon
Sinek's viral video 'The Millennial Question' (180+ million views). Imagine a world where
almost everyone wakes up inspired to go to work. This is not a crazy idealised notion. In many
successful organisations great leaders are creating environments in which teams trust each
other so deeply that they would put their lives on the line for each other. Yet other teams no
matter what incentives were offered are doomed to infighting fragmentation and failure. Why?
Today's workplaces tend to be full of cynicism paranoia and self-interest. But the best
organisations foster trust and cooperation because their leaders build what Sinek calls a
Circle of Safety. It separates the security inside the team from the challenges outside.
Everyone feels they belong and all energies are devoted to facing the common enemy and seizing
big opportunities.
