(The authors') approach has powerful implications for investors in marketable assets as well.
No investment professional or CFO can afford to ignore this brilliant new book.--Peter L.
Bernstein author of Capital Ideas: The Improbable Origins of Modern Wall Street Avinash Dixit
and Robert Pindyck have successfully applied to capital budgeting the ideas and techniques of
option pricing that have so enriched our understanding of financial markets.--Merton H. Miller
Nobel Laureate in Economics
