EAN: 9780691194325

HARD TO BREAK - WHY OUR BRAINS MAKE HABITS STIC...

Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and
debunks easy fixes? that aren't backed by science. It explains how dopamine is essential for
building habits and how the battle between habits and intentional goal-directed behaviors
reflects a competition between different brain systems. Along the way  we learn how cues
trigger habits  why we should make rules  not decisions  how the stimuli of the modern world
hijack the brain's habit machinery and lead to drug abuse and other addictions  and how
neuroscience may one day enable us to hack our habits. Shifting from the individual to society
the book also discusses the massive habit changes that will be needed to address the biggest
challenges of our time.

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