The latest edition of the bestselling guide to running a successful gallery told from the
expert perspective of art-world insiders What makes an art gallery successful? How do galleries
ensure their marketing is right? How should galleries best approach new markets and customers
while still serving their loyal clientele? Based on the results of an anonymous survey sent to
more than 8 000 galleries in the US UK and Germany Magnus Resch's insightful examination of
the business of selling art newly updated and revised is a compelling read with an approach
that is both aspirational and practical.
