Irresistible is a fascinating and much needed exploration of one of the most troubling
phenomena of modern times. Malcolm Gladwell author of New York Times bestsellers David and
Goliath and Outliers One of the most mesmerizing and important books I ve read in quite some
time. Alter brilliantly illuminates the new obsessions that are controlling our lives and
offers the tools we need to rescue our businesses our families and our sanity. Adam Grant
New York Times bestselling author of Originals and Give and Take Welcome to the age of
behavioral addiction an age in which half of the American population is addicted to at least
one behavior. We obsess over our emails Instagram likes and Facebook feeds we binge on TV
episodes and YouTube videos we work longer hours each year and we spend an average of three
hours each day using our smartphones. Half of us would rather suffer a broken bone than a
broken phone and Millennial kids spend so much time in front of screens that they struggle to
interact with real live humans. In this revolutionary book Adam Alter a professor of
psychology and marketing at NYU tracks the rise of behavioral addiction and explains why so
many of today's products are irresistible. Though these miraculous products melt the miles that
separate people across the globe their extraordinary and sometimes damaging magnetism is no
accident. The companies that design these products tweak them over time until they become
almost impossible to resist. By reverse engineering behavioral addiction Alter explains how we
can harness addictive products for the good to improve how we communicate with each other
spend and save our money and set boundaries between work and play and how we can mitigate
their most damaging effects on our well-being and the health and happiness of our children.
Adam Alter's previous book Drunk Tank Pink: And Other Unexpected Forces that Shape How We
Think Feel and Behave is available in paperback from Penguin.
