One of the best books on selling ever published The New Strategic Selling has changed sales
and marketing for ever. Rejecting manipulative tactics and emphasizing process Strategic
Selling® presented the idea of selling as a joint venture and introduced the influential
concept of 'Win-Win'. The response to Win-Win was immediate and it helped to turn Miller
Heiman the small company that created Strategic Selling® into a global leader in sales and
development with the most prestigious client list in the industry. A genuine business classic
this revised edition of The New Strategic Selling confronts the rapidly evolving world of
business-to-business sales with real-world examples strategies for confronting the competition
and a special section featuring the most commonly asked questions from the Miller Heiman
workshop.
