EAN: 9780749464202

CAMPAIGN IT! - ALAN BARNARD CHRIS PARKER KARTON...

This ground-breaking book redefines campaigning and explains how to create and deliver a
compelling campaign that can be applied in any aspect of your professional and personal life.
Based on a claim that is both bold and true  this book introduces and demonstrates a new 
unique and complete approach to communication for change - the Campaign It! model. It is a
model developed and used by leading professionals in communications and campaigning to create
influence and change at the highest levels business  politics and society. It is transferable
to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and
be successful you always have to inform  persuade and gain agreement from significant people
and organizations. The Campaign It! model enables you to do this powerfully and positively.

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