The immersive brand experience is revolutionizing brand engagement. Experiential Marketing
second edition cuts through the jargon with clear practical guidelines on how to magnify
marketing strategies to a powerful new level. This book emphasizes that experiential marketing
is not just about creating a live event. A unique immersive experience allows businesses to
generate a surge of brand engagement which is amplified immediately by a niche target of
consumers through live content sharing and social media streams. This comprehensive second
edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with
the current marketing and events climate including a step-by-step outline to plan integrate
and evaluate its game-changing results. The completely fresh content analyzes the latest
industry advances and case studies including four new chapters on the digital experience and
merged realities plus the experience economy and creative explosion of the 'Pop-Up'
phenomenon. Accompanied with a digital toolkit of downloadable resources this book is
essential reading for marketing business media and events professionals alike providing
strategic decision makers with a unique competitive advantage in a vibrant new era of marketing
strategy.
