Persuasive Copywriting second edition is the ultimate copywriting survival guide for the 21st
century. With the majority of creative professionals developing their skills on the job it is
notoriously difficult to benchmark successful copy. This book provides a step up for those who
already know the basics and are seeking more advanced psychology-driven techniques to gain
the competitive edge. With practical insight into human decision making and consumer engagement
it inspires the clear-cut confidence needed to create quantify and sell stand out copy in a
cluttered marketplace. This second edition of Persuasive Copywriting complements the how to
perspective of copywriting with impressive interviews from leading ad agencies and copywriters
across the globe addressing day to day issues faced in a multitude of roles. Updates include
practical advice to measure and benchmark effective copy guidance on creating and critiquing
briefs plus four new chapters on how to weave copywriting skills into the wider industry.
These cover particularly useful ground around storytelling content marketing and the impact of
evolving channels like mobile and social media. Practical and inspiring it is a vibrant
all-encompassing guide to copywriting an essential to every marketer's bookshelf.
