Social Media Strategy provides a simple structured way to create integrated customer
engagement and social media campaigns that work. Organizations often talk of digital planning
but struggle to know which channels to invest in how to integrate them with content marketing
activity or fail to develop measurable outputs that align with business objectives. This book
provides a clear road map for efficient planning deliverance and financial accountability of
social media's contribution to the business. Social Media Strategy delivers practical guidance
such as identifying and targeting audience segments methods of two-way community engagement
reputation management being present on the right channels and driving action through
influencers. It also identifies the relevant tools and platforms to audit track and measure
business impact and customer engagement. With example templates interviews and global case
studies including National Geographic Lush South West Airlines Dreams Mumsnet and more
this professional guide delivers a long-term solution for maximizing social media led business
development.
