EAN: 9780753554388

POWER PLAY - TIM HIGGINS KARTONIERT (TB)

Inside the outrageous  come-from-behind story of Elon Musk and Tesla's bid to build the world's
greatest car and the race to drive the future. Elon Musk is among the most controversial titans
of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial
huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits
are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel 
his most audacious vision is the one closest to the ground: the electric car. When Tesla was
founded in the 2000s  electric cars were novelties  trotted out and thrown on the scrap heap by
carmakers for more than a century. But where most onlookers saw only failure  a small band of
Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the
biggest  fiercest business rivals in the world  setting out to make a car that was quicker 
sexier  smoother  cleaner than the competition. Tesla would undergo a truly hellish fifteen
years  beset by rivals  pressured by investors  hobbled by whistleblowers  buoyed by its loyal
supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking
the company he had funded himself to the brink of collapse. Was he an underdog  an antihero  a
conman  or some combination of the three? Wall Street Journal tech and auto reporter Tim
Higgins had a front-row seat for the drama: the pileups  wrestling for control  meltdowns  and
the unlikeliest outcome of all  success. A story of power  recklessness  struggle  and triumph
Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds...
and changed the future.

Aktuelle Preise zur EAN 9780753554388

Produktinformationen zur 9780753554388