'Wonderfully stimulating... will teach you to see around corners' -- Tim Harford'A paean to
cognitive agility and the elasticity of the imagination' -- The Economist'A tightly written
prescription for smart thinking' -- Financial Times The power of mental models to make better
decisions We're always told that humans make bad decisions and that more data is better. But
this is backwards: people are actually good at decisions because we use mental models and can
envision new realities outside of data. Great outcomes don't depend so much on the final moment
of choosing but on generating better alternatives to choose between. That's framing. It's a
cognitive muscle we can strengthen to improve our lives work and future -- to meet our moment
of economic upheaval social tensions and existential threats. Framers shows how.
