NEW YORK TIMES BESTSELLERFrom the #1 New York Times bestselling author of Salt Sugar Fat comes
a gripping (The Wall Street Journal) exposé of how the processed food industry exploits our
evolutionary instincts the emotions we associate with food and legal loopholes in their
pursuit of profit over public health. The processed food industry has managed to avoid being
lumped in with Big Tobacco-which is why Michael Moss's new book is so important.-Charles Duhigg
author of The Power of HabitEveryone knows how hard it can be to maintain a healthy diet. But
what if some of the decisions we make about what to eat are beyond our control? Is it possible
that food is addictive like drugs or alcohol? And to what extent does the food industry know
or care about these vulnerabilities? In Hooked Pulitzer Prize-winning investigative reporter
Michael Moss sets out to answer these questions and to find the true peril in our food.Moss
uses the latest research on addiction to uncover the shocking ways that food in some cases is
even more addictive than alcohol cigarettes and drugs. Our bodies are hardwired for sweets
so food giants have developed fifty-six types of sugar to add to their products and ways to
exploit our evolutionary preference for fast ready-to-eat foods. Moss goes on to show how the
processed food industry -- including major companies like Nestlé Mars and Kellogg's -- has
not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates
continue to climb manufacturers are now claiming to add ingredients that can effortlessly cure
our compulsive eating habits.A gripping account of the legal battles insidious marketing
campaigns and cutting-edge food science that have brought us to our current public health
crisis Hooked lays out all that the food industry is doing to exploit and deepen our
addictions and shows us why what we eat has never mattered more.
