What gives the world's best leaders the edge? Will Greenwood is best known for being an
integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years
helping the world's biggest businesses and brands grow. Together they have established that
world-class performance - in both business and sport - requires a fresh approach and a new set
of behaviours. Having spoken to inspirational leaders across all areas of business and sport
including Michael Johnson Tanni Grey-Thompson Rio Ferdinand Dame Carolyn McCall Dave Lewis
and Sir Clive Woodward the authors have identified the key characteristics of world-class
performance. These guiding principles of celebrating difference forging togetherness and
accelerating growth constitute a new framework for modern leadership. Packed with insightful
personal stories and often painfully learnt lessons Will and Ben offer a new playbook for
world-class leadership learning and growth.
