'In a world beset by burnout Greg McKeown's work is essential' -- Daniel H. Pink '
Effortless shows that achieving more doesn't have to be as hard as we make it out to be' --
Arianna Huffington NEW YORK TIMES BESTSELLER · A Times (UK) Best Book of the Year · From
the author of the million-copy-selling Essentialism comes an empowering guide to achieving your
goals. It all starts with a simple principle: Not everything has to be so hard. The
intricacy of modern life has created a false dichotomy between things that are 'hard and
important ' and those that are 'easy and trivial.' Everything has become so much harder than it
ought to be. But Greg McKeown bestselling author of Essentialism says there is a third
alternative. In Effortless he offers practical tools for making the most essential
activities the easiest ones so you can achieve the results you want without burning out.
Honed over the better part of a decade these strategies include: ·Turning tedious tasks into
enjoyable rituals ·Preventing frustration by solving problems before they arise ·Setting a
sustainable pace instead of powering through ·Making one-time choices that eliminate many
future decisions ·Making relationships easier to maintain and manage ·And much more
McKeown's philosophy of essentialism has helped thousands to recognise that the effortless way
isn't the lazy way. It's the smart way. Not every hard thing in life can be made easy but we
can make it easier to do more of what matters most. Effortless will show you how.
