Undressing the Ad aims to empower readers to become media literate through the work of
deconstructing the consumer culture that surrounds them. By introducing critical scholarship on
advertising in a way that is accessible the book attempts to show how issues of race class
and gender are expressed in contemporary advertising. The readings in this book take a
decidedly critical political perspective and explore how representation in advertising upholds
certain economic and political structures and subverts others and exposes the myth that
advertisements are merely messages aimed at selling goods and services. Rather they are texts
that shape contemporary culture and shape our images of ourselves.
