For over forty years George Gerbner has been one of the world's most influential and prolific
media scholars. His critical theories and long-running research projects have changed the way
we think about media institutions messages and impacts. His work has helped shape the
academic discipline of communication and has stimulated social movements to alter the cultural
environment. This book brings together for the first time a broad-based collection of his
writings on the role of media in terms of violence education women and minorities drugs and
alcohol science religion and much more.
