Disney's attempt to validate multicultural diversity may appear to be a worthy even admirable
endeavor. However the contributors of this book argue that the Disney company's version of
multiculturalism is really the same «old groove» - a surreptitious colonizing force that
manipulates the psychological cultural and political identities of consumers predominantly
children. Demystifying the mechanisms and ideals through which Disney manages public values and
expands its empire of illusory American culture The Emperor's Old Groove interrogates
animation role models that perpetuate insidious racial cultural and gender stereotypes.
