Convergence is happening around the world. It represents a new form of reporting and may well
be the future for journalism. Full convergence involves a radical change in approach and
mindset among journalists and their managers. It involves a shared assignment desk where the
key people the multimedia assignment editors assess each news event on its merits and send
the most appropriate people to the story. Convergence coverage should thus be driven by the
significance of the news event. Depending on variables unique to each country and company
convergence is one of the most likely scenarios for media organizations around the world. This
book explains the phenomenon of media convergence defines what has been until recently a
confusing topic describes the main business models provides case studies of successful
convergent newsrooms around the world and explains how to introduce convergence into the
newsroom. Stephen Quinn provides a practical introduction to the changing landscape of news
reporting and has written a useful book for students and professionals alike.
