EAN: 9780820476179

MAGAZINES - SHIRREL RHOADES DAVID E SUMNER KART...

Here is a concise overview of everything you want to know about the magazine production process
from the conception of article ideas through printing and distribution. Looking at magazine
publishing from the «micro» view - individual magazines - to the «macro» view - industry trends
history  and issues - this book contains chapters on how to launch a new magazine and write a
business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine
editing  management  and publishing courses  entrepreneurs who want to launch a new magazine 
or magazine staff members who are new to the industry.

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