The Power of the Gaze a textbook on visual literacy entices the reader to seek significant
structures in everyday visual reality which are called visual orders. Visual orders can be
found in representations visible surroundings or in nonverbal interaction that relies on
gaze. In order to understand what one looks at one must first understand what it means to gaze
and what it means to look. Visual literacy is defined as the critical understanding of the
meanings of visual orders. The book is written for all readers interested in visual culture and
its phenomena.
