This book offers a comprehensive guide to political campaign communication using functional
theory as a framework. An authoritative account packed with real life examples from campaigns
across the globe the book examines all of the important variables in political campaign
communication. Considering campaign media - from television spots and debates to candidate
webpages and direct-mail advertising - it looks closely at news coverage of campaigns and
examines the sources of campaign messages the various ways of responding to scandal the
process of voter decision-making and the ways in which context affects a political campaign.
Chapters consider a full range of races from presidential to congressional to gubernatorial
and look at political campaigns in the United States and many other countries including France
Israel South Korea and Taiwan. Communication in Political Campaigns introduces readers to
both theory and research on the topic and is an ideal text for courses on political campaigns.
