EAN: 9780820486048

COMMUNICATION IN POLITICAL CAMPAIGNS - WILLIAM ...

This book offers a comprehensive guide to political campaign communication using functional
theory as a framework. An authoritative account packed with real life examples from campaigns
across the globe  the book examines all of the important variables in political campaign
communication. Considering campaign media - from television spots and debates to candidate
webpages and direct-mail advertising - it looks closely at news coverage of campaigns  and
examines the sources of campaign messages  the various ways of responding to scandal  the
process of voter decision-making  and the ways in which context affects a political campaign.
Chapters consider a full range of races  from presidential to congressional to gubernatorial 
and look at political campaigns in the United States and many other countries including France
Israel  South Korea  and Taiwan. Communication in Political Campaigns introduces readers to
both theory and research on the topic  and is an ideal text for courses on political campaigns.

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