EAN: 9780820486789

SMART LIVING - TANIA LEWIS GEBUNDEN

What do the Fab Five from Queer Eye for the Straight Guy  the Supernanny and celebrity chef
Jamie Oliver all have in common? Lifestyle gurus are increasingly intruding on everyday life 
directing ordinary people to see themselves as «projects» that can be «made over» through
embracing an ethos of relentless self-improvement. Smart Living argues that they represent a
new form of popular expertise sweeping the world. Written in a lively and accessible manner 
the book examines this cult of expertise across a range of media and cultural sites and offers
the reader a range of critical tools for understanding the recent emergence of this popular
international phenomenon. Smart Living is a must-read for anyone interested in the relationship
between popular media culture and contemporary social life.

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