We - the users turned creators and distributors of content - are TIME's Person of the Year 2006
and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace
YouTube and OurMedia we run social software and drive the development of Web 2.0. But beyond
the hype what's really going on? In this groundbreaking exploration of our developing
participatory online culture Axel Bruns establishes the core principles which drive the rise
of collaborative content creation in environments from open source through blogs and Wikipedia
to Second Life. This book shows that what's emerging here is no longer just a new form of
content production but a new process for the continuous creation and extension of knowledge
and art by collaborative communities: produsage. The implications of the gradual shift from
production to produsage are profound and will affect the very core of our culture economy
society and democracy.
