The first monograph on the iconic independent New York street fashion label Supreme. In April
1994 Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of
New York City skate culture. Challenging the dominance of the established Wes Coast skater
scene and the new conservatism of 1990s New York Supreme defined the aesthetic of an era of
rebellious cool that reached from skaters to fashionistas and hip hop heads. Over the last
sixteen years the brand has stayed true to its roots while collaborating with some of the most
groundbreaking artists and designers of its generation and with stores in Los Angeles and
Japan has become an international icon of independent counter-cultural style. This definitive
monograph - with written contributions from contrasting arbiters of style Aaron Bondaroff and
Glenn O'Brien and including an interview between founder James Jebbia and the artist KAWS -
brings together the disparate elements of the brand's output from legendary advertising
campaigns to especially commissioned skateboard designs photographs and artworks and a
comprehensive index of their products to date. Including collaborations with Jeff Koons
Richard Prince Damien Hirst Public Enemy Lou Reed and Futura 2000 among many others this
richly illustrated book is a survey of sixteen years of contemporary street fashion and culture
reflected in the pioneering work of one of New York's most influential independent labels.
