How great to have this practical introduction to doing critical discourse analysis especially
one that provides examples of multimodal discourse analysis. Extremely useful for students who
need tools for the study of text talk and images. - Teun van Dijk Pompeu Fabra University The
authors have truly achieved the impossible: to make extremely complex phenomena accessible for
students and scholars alike. Thus this textbook will provide a most helpful guide when looking
for adequate ways to grasp and analyze the intricate interdependence of written oral and
visual forms of semiosis. - Ruth Wodak Lancaster University How do media texts manipulate and
persuade us? How do language and images play out the ideas values and identities? This book
shows readers exactly how language power and ideology are negotiated in media texts from
magazine and advertising to YouTube and music videos. Presenting a systematic toolkit of
theories concepts and techniques for doing language and image analysis students learn how to
dig deep into discourses and the media landscape. With case studies and examples from a range
of traditional and new media content the book equips students to understand the relationship
between language discourse and social practices.
