This major practical handbook bridges the gap between strategy and design presenting a
step-by-step design process with a strategic approach and extensive methods for innovation
strategy development design methodology and problem solving. It is an effective guide to
planning and implementing design projects to ensure strategic anchoring of the process and
outcome. Built around a six-part phase structure that represents the design process covering
initial preparations and project briefing research and analysis targets and strategy concept
development prototyping and modelling production and delivery it is a must-have resource for
professionals and students. Readers can easily dip in and out of sections using the phase
structure as a navigation tool. Unlike other books on the market Design and Strategy addresses
the design process from the perspective of both the company and the designer. For businesses
it highlights the value of design as a strategic tool for positioning competition and
innovation. For the designer it teaches how to create solutions that are strategically
anchored and deliver successful outcomes for businesses resulting in appreciative clients. It
includes over 250 illustrations and diagrams tables and text boxes showing how to move
through each stage with clear visualisation and explanation. This book encourages all designers
in product design and manufacturing service design communication design branding and
advertising to think beyond shape and colour to see design through the lens of strategy
process and problem solving and all business managers innovators and developers to see the
value in strategic design outcomes.
