From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a
bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best
motivational books of 2016 according to Inc. Magazine. Before Grant Cardone built five
successful companies (and counting) became a multimillionaire and wrote bestselling books...
he was broke jobless and drug-addicted. Grant had grown up with big dreams but friends
and family told him to be more reasonable and less demanding. If he played by the rules they
said he could enjoy everyone else's version of middle class success. But when he tried it
their way he hit rock bottom. Then he tried the opposite approach. He said NO to the haters
and naysayers and said YES to his burning outrageous animal obsession. He reclaimed his
obsession with wanting to be a business rock star a super salesman a huge philanthropist. He
wanted to live in a mansion and even own an airplane. Obsession made all of his wildest
dreams come true. And it can help you achieve massive success too. As Grant says we're in the
middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy.
But that has really just given us an excuse to be unexceptional. If you want real success
you have to know how to harness your obsession to rocket to the top. This book will give you
the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest
dreams. Grant will teach you how to: · Set crazy goals-and reach them every single day. ·
Feed the beast: when you value money and spend it on the right things you get more of it. ·
Shut down the doubters-and use your haters as fuel. Whether you're a sales person small
business owner or 9-to-5 working stiff your path to happiness runs though your obsessions.
It's a simple choice: be obsessed or be average.
