Innovation principles to bring about meaningful and sustainable growth in your organization
Using a list of more than 2 000 successful innovations including Cirque du Soleil early IBM
mainframes the Ford Model-T and many more the authors applied a proprietary algorithm and
determined ten meaningful groupings--the Ten Types of Innovation--that provided insight into
innovation. The Ten Types of Innovation explores these insights to diagnose patterns of
innovation within industries to identify innovation opportunities and to evaluate how firms
are performing against competitors. The framework has proven to be one of the most enduring and
useful ways to start thinking about transformation. * Details how you can use these innovation
principles to bring about meaningful--and sustainable--growth within your organization * Author
Larry Keeley is a world renowned speaker innovation consultant and president and co-founder
of Doblin the innovation practice of Monitor Group BusinessWeek named Keeley one of seven
Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced
thousands of executives and companies around the world since its discovery in 1998. The Ten
Types of Innovation is the first book explaining how to implement it.
