The guide to targeting and leveraging business opportunities using big data & analytics By
leveraging big data & analytics businesses create the potential to better understand manage
and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data
World reveals how to tap into the powerful tool of data analytics to create a strategic
advantage and identify new business opportunities. Designed to be an accessible resource this
essential book does not include exhaustive coverage of all analytical techniques instead
focusing on analytics techniques that really provide added value in business environments. The
book draws on author Bart Baesens' expertise on the topics of big data analytics and its
applications in e.g. credit risk marketing and fraud to provide a clear roadmap for
organizations that want to use data analytics to their advantage but need a good starting
point. Baesens has conducted extensive research on big data analytics customer relationship
management web analytics fraud detection and credit risk management and uses this
experience to bring clarity to a complex topic. * Includes numerous case studies on risk
management fraud detection customer relationship management and web analytics * Offers the
results of research and the author's personal experience in banking retail and government *
Contains an overview of the visionary ideas and current developments on the strategic use of
analytics for business * Covers the topic of data analytics in easy-to-understand terms without
an undo emphasis on mathematics and the minutiae of statistical analysis For organizations
looking to enhance their capabilities via data analytics this resource is the go-to reference
for leveraging data to enhance business capabilities.
