The missing manual on how to apply Lean Startup to build products that customers love The Lean
Product Playbook is a practical guide to building products that customers love. Whether you
work at a startup or a large established company we all know that building great products is
hard. Most new products fail. This book helps improve your chances of building successful
products through clear step-by-step guidance and advice. The Lean Startup movement has
contributed new and valuable ideas about product development and has generated lots of
excitement. However many companies have yet to successfully adopt Lean thinking. Despite their
enthusiasm and familiarity with the high-level concepts many teams run into challenges trying
to adopt Lean because they feel like they lack specific guidance on what exactly they should be
doing. If you are interested in Lean Startup principles and want to apply them to develop
winning products this book is for you. This book describes the Lean Product Process: a
repeatable easy-to-follow methodology for iterating your way to product-market fit. It walks
you through how to: * Determine your target customers * Identify underserved customer needs *
Create a winning product strategy * Decide on your Minimum Viable Product (MVP) * Design your
MVP prototype * Test your MVP with customers * Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans
product management UX design coding analytics and marketing across a variety of products.
As a hands-on consultant he refined and applied the advice in this book as he helped many
companies improve their product process and build great products. His clients include Facebook
Box Hightail Epocrates and Medallia. Entrepreneurs executives product managers designers
developers marketers analysts and anyone who is passionate about building great products will
find The Lean Product Playbook an indispensable hands-on resource.
