The authors of the international bestseller Business Model Generation explain how to create
value propositions customers can't resist Value Proposition Design helps you tackle a core
challenge of every business -- creating compelling products and services customers want to buy.
This practical book paired with its online companion will teach you the processes and tools
you need to succeed. Using the same stunning visual format as the authors' global bestseller
Business Model Generation this sequel explains how to use the Value Proposition Canvas a
practical tool to design test create and manage products and services customers actually
want. Value Proposition Design is for anyone who has been frustrated by business meetings based
on endless conversations hunches and intuitions expensive new product launches that blew up
or simply disappointed by the failure of a good idea. The book will help you understand the
patterns of great value propositions get closer to customers and avoid wasting time with
ideas that won't work. You'll learn the simple but comprehensive process of designing and
testing value propositions taking the guesswork out of creating products and services that
perfectly match customers' needs and desires. Practical exercises illustrations and tools help
you immediately improve your product service or new business idea. In addition the book gives
you exclusive access to an online companion on Strategyzer.com. You will be able to complete
interactive exercises assess your work learn from peers and download pdfs checklists and
more. Value Proposition Design complements and perfectly integrates with the Business Model
Canvas from Business Model Generation a tool embraced by startups and large corporations such
as MasterCard 3M Coca Cola GE Fujitsu LEGO Colgate-Palmolive and many more. Value
Proposition Design gives you a proven methodology for success with value propositions that
sell embedded in profitable business models.
