Innovate your way toward growth using practical research-backed frameworks The Art of
Opportunity offers a path toward new growth providing the perspective and methods you need to
make innovation happen. Written by a team of experts with both academic and industry
experience--and a client roster composed of some of the world's leading companies--this book
provides you with the necessary tools to help you capture growth instead of chasing it. The
visual frameworks and research-based methodology presented in The Art of Opportunity merge
business design thinking and strategic innovation to help you change your growth paradigm.
You'll learn creative and practical methods for exploring growth opportunities and employ a new
approach for identifying what opportunity looks like in the first place. Put aside the old
school way of focusing on new products and new markets to instead applying value creation to
find your new opportunity craft your offering design your strategy and build new growth
ventures. The changing business ecosystem is increasingly pushing traditional thinking out to
pasture. New consumers and the new marketplace are demanding a profound adjustment to the way
companies plan and execute growth strategies. This book gives you the tools to create your
roadmap toward the new state of growth and gain invaluable insight into a new way of thinking.
The Art of Opportunity will help you to: * Start looking at business growth from a new
perspective * Create value for the customers company and ecosystem * Innovate strategically
and design new business models * Develop a new active business design thinking approach to
innovation Your company's goal is to grow and to turn non-customers into customers. The old
ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new
growth paradigm and gives you a solid framework for putting new ideas into practice.
