How do today's most successful tech companies--Amazon Google Facebook Netflix Tesla--design
develop and deploy the products that have earned the love of literally billions of people
around the world? Perhaps surprisingly they do it very differently than the vast majority of
tech companies. In INSPIRED technology product management thought leader Marty Cagan provides
readers with a master class in how to structure and staff a vibrant and successful product
organization and how to discover and deliver technology products that your customers will
love--and that will work for your business. With sections on assembling the right people and
skillsets discovering the right product embracing an effective yet lightweight process and
creating a strong product culture readers can take the information they learn and immediately
leverage it within their own organizations--dramatically improving their own product efforts.
Whether you're an early stage startup working to get to product market fit or a growth-stage
company working to scale your product organization or a large long-established company trying
to regain your ability to consistently deliver new value for your customers INSPIRED will take
you and your product organization to a new level of customer engagement consistent innovation
and business success. Filled with the author's own personal stories--and profiles of some of
today's most-successful product managers and technology-powered product companies including
Adobe Apple BBC Google Microsoft and Netflix--INSPIRED will show you how to turn up the
dial of your own product efforts creating technology products your customers love. The first
edition of INSPIRED published ten years ago established itself as the primary reference for
technology product managers and can be found on the shelves of nearly every successful
technology product company worldwide. This thoroughly updated second edition shares the same
objective of being the most valuable resource for technology product managers yet it is
completely new--sharing the latest practices and techniques of today's most-successful tech
product companies and the men and women behind every great product.
