A radical shift in perspective to transform your organization to become more innovative The
Design Thinking Playbook is an actionable guide to the future of business. By stepping back and
questioning the current mindset the faults of the status quo stand out in stark relief--and
this guide gives you the tools and frameworks you need to kick off a digital transformation.
Design Thinking is about approaching things differently with a strong user orientation and fast
iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to
(re-)design products services processes business models and ecosystems. It inspires radical
innovation as a matter of course and ignites capabilities beyond mere potential. Unmatched as
a source of competitive advantage Design Thinking is the driving force behind those who will
lead industries through transformations and evolutions. This book describes how Design Thinking
is applied across a variety of industries enriched with other proven approaches as well as the
necessary tools and the knowledge to use them effectively. Packed with solutions for common
challenges including digital transformation this practical highly visual discussion shows you
how Design Thinking fits into agile methods within management innovation and startups. *
Explore the digitized future using new design criteria to create real value for the user *
Foster radical innovation through an inspiring framework for action * Gather the right people
to build highly-motivated teams * Apply Design Thinking Systems Thinking Big Data Analytics
and Lean Start-up using new tools and a fresh new perspective * Create Minimum Viable
Ecosystems (MVEs) for digital processes and services which becomes for example essential in
building Blockchain applications Practical frameworks real-world solutions and radical
innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights.
From systems and operations to people projects culture digitalization and beyond this
invaluable mind shift paves the way for organizations--and individuals--to do great things.
When you're ready to give your organization a big step forward The Design Thinking Playbook is
your practical guide to a more innovative future.
