The long-awaited follow-up to the international bestsellers Business Model Generation and
Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the
way the world creates and plans new business models. It has been used by corporations and
startups and consultants around the world and is taught in hundreds of universities. After
years of researching how the world's best companies develop test and scale new business
models the authors have produced their definitive work. The Invincible Company explains what
every organization can learn from the business models of the world's most exciting companies.
The book explains how companies such as Amazon IKEA Airbnb Microsoft and Logitech have
been able to create immensely successful businesses and disrupt entire industries. At the core
of these successes are not just great products and services but profitable innovative
business models--and the ability to improve existing business models while consistently
launching new ones. The Invincible Company presents practical new tools for measuring
managing and accelerating innovation and strategies for reducing risk when launching new
business models. Serving as a blueprint for your growth strategy The Invincible Company
explains how to constantly stay ahead of your competition. In-depth chapters explain how to
create new growth engines change how products and services are created and delivered extract
maximum profit from each type of business model and much more. New tools--such as the Business
Model Portfolio Map Innovation Metrics Innovation Strategy Framework and the Culture
Map--enable readers to understand how to design invincible companies. The Invincible Company:
* Helps large and small companies build their growth strategy and manage their core
simultaneously * Explains the world's best modern and historic business models * Provides
tools to assess your business model innovation readiness and all of your innovation projects
Presented in striking 4-color and packed with practical visuals and tools The Invincible
Company is a must-have book for business leaders entrepreneurs and innovation professionals.
