A practical guide to effective business model testing 7 out of 10 new products fail to deliver
on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of
Alex Osterwalder's global bestseller Business Model Generation this practical guide contains a
library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas
explains how systematically testing business ideas dramatically reduces the risk and increases
the likelihood of success for any new venture or business project. It builds on the
internationally popular Business Model Canvas and Value Proposition Canvas by integrating
Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas
uses an engaging 4-color format to: * Increase the success of any venture and decrease the risk
of wasting time money and resources on bad ideas * Close the knowledge gap between strategy
and experimentation validation * Identify and test your key business assumptions with the
Business Model Canvas and Value Proposition Canvas A definitive field guide to business model
testing this book features practical tips for making major decisions that are not based on
intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation
mindset within their organization and make experimentation a continuous repeatable process.
