The most comprehensive global guide to business model design and innovation for academic and
business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for
Entrepreneurial Leaders is centered on a timely mission-critical strategic issue that both
founders of new firms and senior managers of incumbent firms globally need to address as they
reimagine their firms in the post COVID-19 world. The book which draws on over 20 years of the
authors collaborative theoretical and rigorous empirical research has a pragmatic orientation
and is filled with examples and illustrations from around the world. This action-oriented book
provides leaders with a rigorous and detailed guide to the design and implementation of
innovative and scalable business models for their companies. Faculty and students can use
Business Model Innovation Strategy as a textbook in undergraduate MBA and EMBA degree courses
as well as in executive courses of various designs and lengths. The content of the book has
been tested in both degree and non-degree courses at some of the world's leading business
schools and has helped students and firm leaders to develop ground-breaking business model
innovations. This book will help you: * Learn the basics of business model innovation?including
the latest developments in the field * Learn how business model innovation presents new and
profitable business opportunities in industries that were considered all but immune to attacks
from newcomers * Learn how to determine the viability of your current business model * Explore
new possibilities for value creation by redesigning your firm's business model * Receive
practical step-by-step guidance on how to introduce business model innovation in your own
company * Become well-versed in an important area of business strategy and entrepreneurship
Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly
and practitioner-oriented publications on the design implementation and performance
implications of innovative business models. They are the most widely cited researchers in the
field of business model innovation and they teach at the top-ranked Wharton School of the
University of Pennsylvania and the prestigious global business school IESE with campuses in
Barcelona Madrid Munich New York and São Paulo.
