More than 100 000 entrepreneurs rely on this book for detailed step-by-step instructions on
building successful scalable profitable startups. The National Science Foundation pays
hundreds of startup teams each year to follow the process outlined in the book and it's taught
at Stanford Berkeley Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you step-by-step as you put the Customer Development
process to work. This method was created by renowned Silicon Valley startup expert Steve Blank
co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more
than a decade. This 608-page how-to guide includes over 100 charts graphs and diagrams plus
77 valuable checklists that guide you as you drive your company toward profitability. It will
help you: ? Avoid the 9 deadly sins that destroy startups' chances for success ? Use the
Customer Development method to bring your business idea to life ? Incorporate the Business
Model Canvas as the organizing principle for startup hypotheses ? Identify your customers and
determine how to get keep and grow customers profitably ? Compute how you'll drive your
startup to repeatable scalable profits. The Startup Owner?s Manual was originally published by
K&S Ranch Publishing Inc. and is now available from Wiley. The cover design and content are
the same as the prior release and should not be considered a new or updated product.
