What is it about the top tech product companies such as Amazon Apple Google Netflix and
Tesla that enables their record of consistent innovation? Most people think it's because these
companies are somehow able to find and attract a level of talent that makes this innovation
possible. But the real advantage these companies have is not so much who they hire but rather
how they enable their people to work together to solve hard problems and create extraordinary
products. As legendary Silicon Valley coach--and coach to the founders of several of today's
leading tech companies--Bill Campbell said Leadership is about recognizing that there's a
greatness in everyone and your job is to create an environment where that greatness can
emerge. The goal of EMPOWERED is to provide you as a leader of product management product
design or engineering with everything you'll need to create just such an environment. As
partners at The Silicon Valley Product Group Marty Cagan and Chris Jones have long worked to
reveal the best practices of the most consistently innovative companies in the world. A natural
companion to the bestseller INSPIRED EMPOWERED tackles head-on the reason why most companies
fail to truly leverage the potential of their people to innovate: product leadership. The book
covers: * what it means to be an empowered product team and how this is different from the
feature teams used by most companies to build technology products * recruiting and coaching the
members of product teams first to competence and then to reach their potential * creating an
inspiring product vision along with an insights-driven product strategy * translating that
strategy into action by empowering teams with specific objectives--problems to solve--rather
than features to build * redefining the relationship of the product teams to the rest of the
company * detailing the changes necessary to effectively and successfully transform your
organization to truly empowered product teams EMPOWERED puts decades of lessons learned from
the best leaders of the top technology companies in your hand as a guide. It shows you how to
become the leader your team and company needs to not only survive but thrive.
