TRANSFORMED was written to help companies learn to operate like the best tech-powered companies
in the world. This way of working is referred to as the product operating model. This is not
a particular process or methodology or single way of working it is a set of principles that
you'll find in those companies that believe they should be powering their business with
technology. The goal of TRANSFORMED is to bridge the gap between where most companies are
right now and where they need to be. The leaders of these companies know they need to
transform to compete in an era of rapidly changing enabling technology but most of them have
never operated this way before. TRANSFORMED has three big goals: * First the book will
educate you with a deep understanding of the product operating model and what it means to work
that way * Second the book will convince you with detailed case studies of successful
transformations that while difficult it is absolutely possible for you to transform your
company to the product operating model * Third the book will inspire you with truly impressive
case studies of product innovation showing what you too will be capable of doing once you
successfully transform TRANSFORMED is written for those driving change including the product
leaders the senior company leaders--the CEO and other senior executives and stakeholders who
need to collaborate with the product teams--the members of the product teams and all those who
either support or depend on these product teams. This book is filled with real-world examples
and proven practical advice from decades of experience helping companies move to the product
operating model.
